From the community
You have Turkish or Kurdish roots, come from a German-Turkish circle of friends, or move in those scenes. You don’t have to research what you have lived.
You make content for this community?
Then you already know the topics: provinces, Turkish parents, weddings, dating between two worlds. Vaay is the app for it — and we are looking for people who can tell that story.
WHO WE ARE LOOKING FOR
Not the biggest reach. The right one.
Vaay is built for a niche on purpose. We would rather work with someone at 8,000 followers who actually reaches this community than 200,000 with no connection to it.
Based in Germany
Berlin, Cologne, Frankfurt, Munich, Hamburg, Stuttgart, the Ruhr area. That is where this community is visible, where the events happen, and where we film.
An audience aged 18 to 34
Vaay is 18+. If your audience is significantly younger, we are not a fit in terms of content — however good that content is.
Comedy, street, lifestyle
Street interviews, POV sketches, reactions, dating talk, music and nightlife. Vaay runs on humour that comes out of the community, not on ad reads.
FORMATS
Five things that work for us.
These are not requirements, they are the frame we work well in. Your own ideas are explicitly welcome.
- 01Street interviews“What does someone need for you to say Vaay straight away?” One question, a lot of honest answers.
- 02POV“POV: you only saw him once, at a red light.” Short scenes from moments everybody knows.
- 03Province wars24 against 58 against 61. The friendly rivalry that exists in every family.
- 04ReactionsPeople see Vaay for the first time — and react to the origin filter, to Çay and to the rest.
- 05ÇaySituations where a Çay says more than a normal like.
HOW WE WORK
Four things that are not negotiable.
Vaay is a dating app for adults. The content can be cheeky; the product stays premium.
- We laugh with the community, never at an origin or a group.
- No disparagement of real groups of people — not even as a punchline.
- The licence plate feature is not a people search and is never shown as one.
- Advertising is labelled as advertising, as the law requires.
WHAT YOU GET
What we bring.
- Early access to the app before it is public
- A direct line to the founders, no agency in between
- Formats agreed together instead of finished scripts
- Vaay events and community dates as filming occasions
- Terms discussed individually and put in writing
CONTACT
Write to us. Or call.
We read every enquiry ourselves and usually reply within two working days.
info@vaay.app · +49 6126 65019221- Links to your profiles
- Roughly your reach and who follows you
- Which city you film in
- One idea you would make with Vaay
We reply even when it is not a fit right now. We use your details only for this enquiry.
You should be there.
This community is getting a digital place of its own for the first time. You can be the voice of it.